Privacy policy

Last updated: October 16, 2026

1. Scope of This Policy
This Privacy Policy describes how MFSB LLC, doing business as My First Small Business (the “Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information in connection with https://myfirstsmallbusiness.com (the “Website”), purchases and delivery of books, playbooks, ebooks, educational kits, worksheets, digital downloads, and related products, and associated communications and marketing. Personal information generally means information reasonably associated with an individual or household, as defined by applicable law. Third-party sites and services outside our control have their own privacy practices.

2. Information We Collect
We may collect names, adult customer email addresses, phone numbers, billing and shipping addresses; order histories, payment status, returns, delivery and download information; adult account credentials and preferences; customer-service inquiries, reviews, and messages; IP addresses, device identifiers, browser information, approximate location, referral URLs, and Website interactions; and advertising, analytics, and campaign-interaction information. Payment-card details are generally processed by authorized payment providers rather than stored directly by us. We do not require a child’s name, age, photograph, school, or other identifying information to purchase standard Products.

3. Sources of Information
We collect information directly from customers and visitors through purchases, forms, registrations, inquiries, and communications; automatically through server logs, cookies, pixels, analytics, and similar technologies; from ecommerce, payment, delivery, communications, and marketing providers; and from other lawful sources, including information voluntarily made public.

4. AI-Assisted Customer Support
We may use artificial intelligence (“AI”) and other automated technologies to assist with customer service, respond to inquiries, and improve customer communications. These services may be provided through Shopify, including its AI-assisted customer support tools, or through other third-party technology providers. In connection with these services, Shopify and/or other providers may collect and process information you submit, including chat communications, contact information, and relevant transaction details, to generate responses, facilitate customer support, and improve the quality and functionality of these services over time. Such processing is subject to applicable law and the privacy and data-processing practices of the respective service providers.

5. How We Use Information
We use information to process orders and payments, deliver physical and digital Products, administer returns, respond to inquiries, provide customer service, send transaction notices, operate and improve the Website, conduct lawful advertising and marketing, measure campaigns, prevent fraud, maintain security, comply with law, maintain records, resolve disputes, and enforce agreements. We may use information for other purposes disclosed at collection or otherwise permitted by law. Where processing requires consent, we will obtain it.

6. Cookies, Pixels, Analytics, and Similar Technologies
We and our providers may use cookies, web beacons, tracking pixels, analytics tools, and similar technologies to enable essential functionality, maintain shopping carts and checkout, remember preferences, understand traffic, measure campaigns, and support advertising. These technologies may collect IP addresses, device and online identifiers, browsing behavior, and interactions with the Website. Third parties may receive and process this information under their own practices and contractual arrangements. Technologies may be strictly necessary, functional, analytics-related, or advertising-related. Where required, nonessential technologies will be subject to consent or opt-out controls. Preferences may be managed at https://myfirstsmallbusiness.com/pages/data-sharing-opt-out and https://myfirstsmallbusiness.com/?preview_privacy_banner=1 and through available browser settings. Disabling technologies may impair functionality.

7. Disclosure of Personal Information
We may disclose information to ecommerce and payment providers (including Shopify); hosting, security, data storage, analytics, and technical vendors; email, telephone, SMS, and customer-support providers; advertising and marketing partners; professional advisers; governmental authorities where required or permitted; and parties involved in business transactions, subject to appropriate protections. Shipping carriers, fulfillment vendors, and digital delivery providers may receive information needed to fulfill orders. Affiliated Companies. We may disclose information to businesses under common ownership or control, including PIFP LLC and MFSB LLC, for shared administration, customer service, account management, analytics, marketing, advertising, communications, and other purposes described in Section 7. We do not otherwise disclose personal information to unrelated parties for independent purposes except as described here, with authorization, or as permitted by law.

8. Relationship with Shopify
This Website is hosted by Shopify, which collects and processes personal information about your access to and use of the Website in order to provide and improve the Website features for you. Information you submit to the Website will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Website for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy here https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link here https://privacy.shopify.com/en.

9. Sharing of Personal Information; Affiliated Companies; Marketing and Advertising

9.1 Sharing Among Affiliated Companies
The Company is under common ownership or control with other businesses, including PIFP LLC, doing business as P Is For Profit, and MFSB LLC, doing business as My First Small Business (collectively, the “Affiliated Companies”). The Affiliated Companies may share, exchange, combine, maintain, access, and use personal information collected by any of them in connection with their respective websites, products, services, customer relationships, marketing activities, and business operations.
This information may include names, email addresses, telephone numbers, mailing addresses, customer account information, purchase and transaction histories, product interests, marketing preferences, communications, website interactions, advertising identifiers, and other information described in this Policy. The Affiliated Companies may use common or integrated customer databases, CRM systems, marketing lists, advertising accounts, analytics platforms, communications systems, and other shared business resources.

9.2 Cross-Company Marketing and Communications
Personal information collected through either Affiliated Company's website, products, services, or business activities may be used by either or both Affiliated Companies to market, advertise, promote, and communicate about products, services, educational materials, programs, and offerings of either company. For example, a customer of one company may receive promotions from the other, subject to applicable law and marketing preferences.

Communications may be sent directly or through shared personnel, service providers, marketing platforms, or other authorized representatives, including by email, telephone, text, digital advertisements, or direct mail. Where additional or separate consent is required for particular communications, including certain automated marketing calls or texts, the Affiliated Companies will obtain it before sending those communications.

9.3 Disclosure to Advertising and Marketing Partners
The Company and its Affiliated Companies may disclose personal information to advertising networks, analytics providers, marketing platforms, social media platforms, and other providers or business partners for advertising, promotion, analytics, attribution, audience development, and related purposes. Activities may include combining customer information, developing or uploading advertising audiences, measuring performance, and displaying relevant advertisements across websites and services. Depending on the recipient, processing activity, and applicable law, these disclosures may constitute a sale, sharing, transfer, targeted advertising, or another regulated processing activity.

9.4 Notice and Acknowledgment
By providing personal information or interacting with the Website, you acknowledge the information-sharing practices described in this Section, including shared systems and cross-company marketing. This disclosure is intended to provide notice regardless of how a jurisdiction characterizes the activity. Nothing in this Section waives privacy rights or substitutes for affirmative consent where required by law.

9.5 Privacy Choices and Opt-Out Rights
Individuals may request to opt out of marketing communications, qualifying sales or sharing, targeted advertising, or other processing activities to the extent provided by applicable law, through https://myfirstsmallbusiness.com/pages/data-sharing-opt-out or emailing contact@myfirstsmallbusiness.com or clicking the ‘Unsubscribe’ link at the bottom of marketing emails. The Affiliated Companies may maintain coordinated marketing preferences and suppression records. Where a request reasonably indicates a desire to discontinue marketing from both companies, the companies will honor it across shared systems, subject to law and any contrary preference expressly communicated. We will honor legally required opt-out preference signals, including qualifying Global Privacy Control signals, where applicable.

9.6 No Monetary Sale of Customer Lists
The Company does not ordinarily sell customer lists or personal information to unrelated third parties for monetary payment. Nevertheless, disclosures to affiliates, advertising platforms, marketing partners, and other recipients may constitute a sale or other regulated disclosure even without payment. We will comply with applicable notice, consent, opt-out, and other requirements. We will not knowingly sell or share minors' personal information in violation of law.

10. Email, Telephone, and Text Communications
We may contact you about purchases, registrations, delivery, support, and related transactions. Communications may combine transactional, informational, educational, and promotional content. We may send lawful marketing emails, calls, and texts where authorized and supported by any required consent. Where separate affirmative consent is legally required for marketing texts, automated calls, or prerecorded or artificial-voice messages, we will obtain it. You may unsubscribe from marketing emails through the message link, generally reply STOP to marketing texts, or contact contact@myfirstsmallbusiness.com. We will honor effective opt-out and revocation requests as required by law. Opting out of marketing does not necessarily stop lawful transactional communications.

11. Data Retention
We retain personal information as reasonably necessary to provide products and services, fulfill transactions, maintain business and tax records, comply with legal obligations, prevent fraud, resolve disputes, and enforce agreements. Periods vary by information category, processing purpose, legal requirements, and legitimate business needs. When no longer reasonably necessary, we delete, deidentify, or dispose of information according to applicable law and our retention practices.

12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, and disclosure. No website, electronic transmission, or storage system is completely secure.

13. Privacy Rights and Choices
Depending on applicable law and eligibility, individuals may request access, confirmation, correction, deletion, portability, withdrawal of consent, or opt-outs from qualifying sales, sharing, targeted advertising, or certain profiling. Some laws provide an appeal right. Submit requests through contact@myfirstsmallbusiness.com or https://myfirstsmallbusiness.com/pages/contact and appeals where available through contact@myfirstsmallbusiness.com. We may reasonably verify identity and authority, respond within applicable deadlines, apply lawful exceptions, and will not unlawfully discriminate for exercising rights.

14. California Privacy Disclosures
To the extent the California Consumer Privacy Act, as amended, applies, categories collected may include identifiers, commercial information, internet/network activity, approximate geolocation, inferences, and information voluntarily provided. The Company may also receive customer feedback and order-fulfillment information. Sources, uses, recipient categories, and retention criteria appear in Sections 2–11. Eligible residents may have rights to know, access, correct, delete, opt out of qualifying sale/sharing, and limit certain sensitive-information uses. Submit requests under Section 13. 

15. Other U.S. State Privacy Rights
Residents of other states may have additional rights under applicable privacy laws, including access, correction, deletion, portability, opt-out of targeted advertising or qualifying sales, and appeals. Where those laws apply to the Company, we will provide the legally required disclosures and mechanisms. Requests may be submitted under Section 13.

16. Children’s Privacy
Our Products are designed to introduce children and young people to entrepreneurship, but the Website is intended as an adult-facing retail storefront. Purchases and customer accounts are intended for adults aged 18 or older, including parents, guardians, teachers, and other responsible adults. Children should not independently create accounts, purchase Products, or submit contact or other personal information. We do not require a child’s identifying information for standard purchases and do not intentionally solicit personal information directly from children under 13. However, cookies and analytics may collect persistent identifiers from visitors, and those identifiers can constitute personal information under children’s privacy laws. Whether additional requirements apply depends on the Website’s actual design, audience, and practices. If we learn that information has been collected from a child without authorization required by law, we will take appropriate steps, including deletion where required. Parents may contact contact@myfirstsmallbusiness.com. New child-facing interactive features or child accounts will require reassessment of these practices.

17. International Visitors and Processing
The Company is based in the United States. Personal information may be processed or stored in the United States or in locations where service providers operate. Where applicable law requires safeguards for international transfers, we will implement appropriate measures. 

18. Third-Party Websites and Services
The Website may link to independent third-party websites and services. Their information practices are governed by their own privacy policies. We encourage you to review those policies before providing information.

19. Changes to This Policy
We may update this Policy to reflect changes in products, services, technologies, information practices, or law. Updated versions will be posted with a revised date. Where required, we will provide additional notice or obtain consent for material changes.

20. Contact Us

MFSB LLC d/b/a My First Small Business
206 Pine Grove Point, Saint Augustine, FL 32092

contact@myfirstsmallbusiness.com

https://myfirstsmallbusiness.com

Privacy Requests: Email us using above address or click here: https://myfirstsmallbusiness.com/pages/contact

Privacy Choices: https://myfirstsmallbusiness.com/pages/data-sharing-opt-out